Facebook Live – A New Way To Touch Someone
Facebook Live has just made it easier for anyone with a smartphone to jump on the live video streaming craze that seems to be sweeping the planet.
Facebook recently started testing live streaming among select US iPhone users. It is anticipated that Facebook live will be available for all users including Android users soon. While Facebook Live isn’t exactly new, up until now it’s only been available to verified users – meaning big brands, media outlets and celebrities.
Although live streaming has been around for years, apps like Meerkat and Persicope have really brought live video into the spotlight over the past year. As of August, Periscope had accumulated a user base of 10 million users. And while Meerkat doesn’t appear to be as popular (2 million users at last count), the trend is clear: people love live streaming and its popularity is only growing.
How Facebook Live works
Some of you may not have access to it yet but if you do, here is how it works. Currently Facebook gives you several options when posting an update: Post a photo or video, tag people in your post, add a feeling or what you’re doing, or check in to a location.
Once live streaming is enabled, you’ll also see a live video icon. After clicking on it, you’ll be taken to a screen where you can write a description and select your audience before going live. Once you’re ready to start broadcasting, you’ll simply click ‘Go Live’.
Why Use facebook Live
There are a lot of reasons for using Facebook love. Remember, Facebook is the most popular social media application with almost 1.6 Billion user worldwide and over 1 billion users a day. So your friends, customers, significant other, kids and grandkids are on Facebook.
Here are some good reasons to use FaceBook Live
- Grow and engage your fanbase
- Interact directly with your friends in real time
- Keep your video for friends to view later
- Easy to create consistent video content
Facebook live tips
- Tell friends ahead of time when you are going to broadcast. This should be obvious. It helps insure you will maximize the participation in your Live broadcasts
- Ask you viewers to subscribe to receive your notifications when you are going live
- Mentions that your friends can tap on the subscribe button on live videos and saved vides to get notifications the next time you are going live
- Write a compelling description before going live: this will capture your friends attention and help them understand what the broadcast is about
- Go live when you have a strong connection: Check the app to make sure that you have a strong signal before going live. If your signal is weak, the ‘Go Live’ button will be grayed out. Try to find a location where you’re on wifi or have at least a 4G connection
- Sat “Hello” to your friends by name and respond to their comments live: Your friends will be thrilled to hear you mention their name and answer their questions when you are live.
- If you lose your connection while live try to find a place with a better signal: If you lose connection while live, don’t panic! Go to a place with better signal and your app will automatically try to re-connect. If you are unable to reconnect, your existing broadcast will still be saved to your Page. Think about whether you want to delete it before starting a new broadcast.
- Broadcast for longer times to reach more friends: The longer you broadcast, the more likely your friends are to discover and share your video with their friends on Facebook. We recommend that you go live for at least 5 minutes. The maximum you can broadcast is 30 minutes on Facebook LIVE.
Be creative and go live often: Try different types of broadcasts – and go live frequently – to keep your friends engaged.
Want to learn more? There is a free training on Facebook Live available. Just go grab it. You’ll thank me later
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